Our vision is to emphasise the role of women across the globe by sharing their stories. Whether that be through news insights, deciphering pop culture trends, analysing the media, or publishing a story told from a woman’s perspective.

We publish pieces that challenge and inspire; that are witty and clever; that sting and bite; that are unafraid to speak up or speak out.

While we focus on women’s experiences, we acknowledge and celebrate the diversity of all genders, recognising that gender identity is fluid and personal. Our content is inclusive, and we strive to create a space where everyone feels seen and valued.